Home – QNA Agency

Questions
need Answers

If your business is facing a communication challenge it has never faced before, we help you tackle it with clarity and confidence.

QNA Agency

We’re a strategic communications agency based in Europe, blending strategy, marketing and sales to help you ask – and answer – the difficult questions…

What strategic choices should we make? — What should we be communicating? — What will resonate with our customers and clients? —What strategic choices should we make? — What should we be communicating? — What will resonate with our customers and clients? —What strategic choices should we make? — What should we be communicating? — What will resonate with our customers and clients? —

With a team of seasoned specialists, a well-rounded AI-toolset and a structured, iterative process of hypothesis testing, experimentation and refinement, we’ll guide you on your journey. From assumptions to certainties. From vague to measurable. From content to value. From questions to answers.

Let's talk!

Cases

We’ve been supporting start-up ventures as well as established companies and cultural organizations in gaining clarity for their business and marketing strategy.

Bosch Business Innovation
Above & Beyond: A new event format bringing together visionaries and intrapreneurs at Bosch

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Concept — Event management — Visuals — Video — Direction

QNA has been advising and supporting the grow platform, Bosch’s business innovation unit and start-up incubator, since 2015, working with many start-ups and scale-ups over the years. This includes strategic communication consulting, mentoring, workshops, and crafted branding, messaging, and content for various start-up events and activations.

Most notably: Above & Beyond, an annual event series offering inspiration, networking and activities with the goal of answering the question: How do we generate future business for Bosch? Organising the A&B event the second year in a row allowed us to learn from the previous year, making the event an even more precise point of communication for the grow platform.

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Bosch copperdot
A new brand strategy for the Bosch start-up

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Brand Development — Communication Strategy — Key Visuals — Website — Content Strategy — Blog Articles — Sales Presentations — Trade Fair Strategy

Bosch copperdot is revolutionising the procurement process for printed circuit boards.

QNA has supported the start-up in its brand and B2B communication development since 2022 and – together with Walk Agency – created a corporate design and implemented various communication materials, such as a landing page, trade fair communication materials and content.

In 2023 we implemented copperdot’s brand transition under the umbrella of Bosch’s corporate design.

www.copperdot.ai

Vejle Kunstmuseum
A new storyline and immersive customer journey for the exhibition “Power and Gold”

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Strategic Consulting — Storytelling

The special exhibition "Magt og guld – Vikinger i øst" presents the fantastic gold treasure from Vindelev to the public for the first time.

The task was to support the Vejle Museum in developing the content of this special exhibition. Together with the experts in Vejle, QNA supported by developing the various communication hierarchies together with the archaeologists, developing the story and defining the exhibits as well as conceptualizing and carrying out workshops to support the museum.

www.vejlemuseerne.dk

MHP – A Porsche Company
A new step towards thought leadership in the business of IT consulting

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Blog articles — Success Stories — Editorials — Whitepaper

Text Antal

www.mhp.com

Bosch Advanced Ceramics
A new imagefilm showcasing the power of ceramics in manufacturing

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Imagefilm — Product Photography

As Bosch Advanced Ceramics builds on a long tradition of ceramic fabricats within Bosch as a young and agile Start-up within the Bosch Business Unit, it needed to express exactly this scope in an image film. Combining tradition and true expert knowledge with the challenge-seeking drive of the start-up world was a task close to QNA's DNA and it brought us a lot of joy defining the scope, consulting on structure and finally, filming and putting together a film in 2 audio-languages/3 languages as subtitles, that resounds the true core and drive of BAC and that works across the globe, being shown at events across markets as well as online.

www.bosch-advanced-ceramics.com

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Bosch Digital Twin Industries
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Brand Architecture — Brand Strategy — Case Studies — Content Strategy — Visual Concept — SEO — Website — Sales Presentations — Keynotes

Since early 2024, QNA has been continuously supporting the start-up in its scaling process, developing and refining a coherent marketing and communication strategy. The collaboration was kicked-off by an intense 2-day workshop, providing all relevant insights and knowledge to get up to speed quickly and effectively. All brand and design principles as well as templates were compiled in a brand playbook, which serves as a reference and helps align stakeholders and team.

www.bosch-digital-twin-industries.com

Moesgaard Museum
New insights into the potential of the museum’s educational programme

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Evaluation of Status Quo — Strategic Consulting — Workshops — Internal Communication

At the Moesgaard Museum, you can experience the people of the past and present up close thanks to staged stories.
The aim of the collaboration with QNA was to analyse the museum's educational work, identify strengths and potential and, if necessary, develop new formats.

Through team workshops and an accompanying departmental process, we were able to discover various challenges in the programme work and strengthen the quality of the programme work through a new structure.

www.moesgaardmuseum.dk

Bosch spexor
A new brand identity for the portable security assistant

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Brand Development — Communication Strategy — Visual Concept — Website — Content Strategy — Social Media Strategy — Ad Campaign — E-commerce Strategy — Data & Analytics — Performance Marketing — Explainer Videos

QNA partnered with walk agency to overhaul the brand identity of Bosch spexor, a portable security assistant incubated by Bosch’s grow platform, with the primary objective to amplify product awareness and boost sales.
Leveraging rich user insights and persona development, a multilingual communication strategy was formulated, reaching audiences through tailored social media campaigns on platforms including Amazon, Facebook and Instagram.

Bosch Business Innovation
A long-standing relationship helping answer the question of how to win new business for Bosch

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Strategic Brand Consulting — Corporate Design — Change Communication — Employer Branding — Corporate Events — Marketing Materials — Exhibition Design

QNA has been advising and supporting Bosch’s innovation unit and start-up incubator (formerly known as “grow platform”) since 2015, working with many start-ups and scale-ups over the years.

This includes strategic communication consulting, mentoring, workshops, and crafted branding, messaging, and content for various start-up events and activations.

Most notably: Above & Beyond, an annual event series offering inspiration, networking and activities with the goal of answering the question: How do we generate future business for Bosch?

www.bosch-business-innovations.com

MHP – A Porsche Company
A modular and expandable naming framework for new IT products

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Brand Architecture — Product Naming Framework — Positioning

When MHP approached us for support, the first question we tackled was brand architecture. Should the new product portfolio be structured as a new department, a sub-brand, or an entirely new brand? To answer this, we explored different strategic options, weighing the pros and cons of each, and ultimately provided a clear recommendation on the best route forward.

With the brand structure in place, we then focused on developing a naming framework for the new product line. Collaborating closely with the MHP team, our goal was to create a logical and scalable naming system—one that would not only define the current products but also empower MHP to name future offerings independently.

Through our structured methodology—including exercises like "idea of the name"—we identified a naming pattern that was both intuitive and aligned with MHP’s solutions: A core descriptor followed by “-it”

This approach highlights that each product is an IT-solution, while the first part of the name reflects its specific function—for example, Hear_it, Supply_it, Shift_it.

This framework provides MHP with a cohesive, flexible, and future-proof naming structure, ensuring clarity and consistency across their Industrial Cloud Solutions portfolio.

www.mhp.com

JAC Studios
Workshops designed to gain new perspectives on user personas

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Workshops

A museum is more than just a collection of valuable historical, scientific, or artistic objects. It is a place where stories are told, perspectives are shared, and knowledge is preserved for future generations. But who decides what is worth preserving? What narratives should museums convey? And how do we ensure that exhibitions resonate with their audiences?

At QNA Agency, we believe that these questions should be explored from the very beginning—already in the planning phase of a museum or special exhibition. To create truly engaging and meaningful experiences, we test content, language, and visual storytelling with the very people museums aim to reach.

Together with JAC Studios, we conduct target audience workshops and content testing, helping museums such as the Green Museum in Denmark to shape exhibitions that are relevant, accessible, and impactful. By understanding what different audiences expect, how they engage with topics, and how much background knowledge they bring, we design exhibitions that truly connect with visitors.

By co-creating with audiences, we ensure that museums remain dynamic spaces for learning, dialogue, and inspiration—not just for today, but for generations to come.

www.jacstudios.dk

MHP – A Porsche Company
New sustainability guidelines for planning and carrying out corporate events

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Event Guidelines — Sustainability

Sustainability plays an important role in MHP’s self-image. To ensure that sustainable criteria are also taken into account in the conception, planning and implementation of the many internal company events, QNA developed a specially designed event guide for the management consultancy with useful information as well as concrete recommendations for action and checklists for all relevant fields of action, from the selection of the event location and guest accommodation to event technology and sustainable procurement to CO2 compensation and documentation.

In addition to the content concept, a signet for event communication and infographics were also developed.

www.mhp.com

Yves Rocher
A new tonality for the company’s marketing activities

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Repositioning — Tone-of-Voice — Styleguide — Text Templates — Product Naming

Yves Rocher is a French company that produces plant-based cosmetics.

To appeal to a younger demographic in Germany, QNA developed a new tone of voice. An internal workshop that included all customer facing departments, led to a language guide, which – in addition to basic rules – also contains specific sample texts for individual communication channels.

Services

Whether you are starting something new, adapting to shifting realities, transforming your brand or business, we’re here to ensure your journey is a successful one.

As unique each challenge is, we’ve identified five key challenges that come up frequently in our customer’s business landscape, so we have designed our services to help tackle those particular challenges.

1 — Getting a new vision for your marketing practice.

Strategy

We help you transform your brand from the inside out. We work with your employees to create a shared understanding of your brand identity, ensuring it is authentically reflected in their behavior and interactions. This results in a brand that resonates deeply with customers and stakeholders, driving engagement and loyalty.

2 — Building a new brand, product or service.

Identity

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3 — Tapping into new markets.

Scaling

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4 — Attracting new customers.

Sales Enablement

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5 — Adopting new processes for your business.

Marketing Tools

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What's your challenge?

Not sure where to start?

A lot of times it’s quiet hard to identity what challenge is the most pressing at the moment, let alone come up with a strategy on how to approach it.

To gain clarity on what’s next for your brand, we have an AI-powered competitor and market analysis, that serves as an entry point.

Whether you go at it on your own or with our support, it provides strategic insights that help you take the next step towards optimizing your brand positioning and communication strategy.

Let's talk!

Team

We’re a carefully selected group of curious minds that partners with your in-house marketing team to deliver measurable results.

Our experienced strategists, designers and project managers have made their mark shaping brands and businesses from early start-ups to established corporations. We know what it takes to connect with audiences, build loyalty, and drive results.

Now, we channel that expertise to help solve marketing and communication challenges for brands like yours.

These are some of the faces behind QNA Agency:

Johanna Quatmann
Founder & CEO

Daniel Wolbert
Design & Art Direction

Antal Adam
Text & Concept

Teresa Drope
Accounting

Max Baumgärtel
Research & Technology

Roland Matusek
Motions Graphics

Philip Morley
Creative Direction & Copywriting

Sebastian Binz
Design & Art Direction

We are driven by curiosity, asking questions, seeking answers, helping you identify your needs and supporting you strategically to move forward.

„What’s next?“ is a question we are asking ourselves every day. Not because we intend to find definitive answers. Our answers are never final. Instead, they create new questions; the past informs the future.

At QNA, we love that challenge of change. In fact, we run towards it. We thrive in uncertainty. And we want you to feel the same way.

In the words of our customers:

“QNA is a well-put together network of freelance consultants who are assembled on a project-specific basis. The team is always quickly accessible, which offers incredible flexibility.”

Alisa Gaiser
Team Lead Marketing
Bosch spexor

“What I find special about QNA is the customer orientation. QNA always looks beyond its own horizon and thus understands how to integrate the task at hand into the bigger picture.”

Julia Pesch
Head of Marketing & Business Development
Bosch Business Innovations

“The open communication is particularely pleasant. QNA has expertise in the most diverse problem areas, advises, and recommends without wanting to take decisions on your behalf.”

Benjamin Ohse
CEO
Bosch copperdot

“The well-defined project structure, clear scope, open communication, and their deep understanding of our target audience were all factors that contributed to the success of our collaboration.”

Alexandra Kistler
Digital Communication Management
Yves Rocher

“QNA was not only working as a standard contractor, but they immediately stepped in as a collaborative partner giving guidance wherever guidance was needed”

Kirstine Jaeger
Exhibition Architect
Vejle Museum

“QNA equipped us with the required knowledge and enabled us to handle strategic marketing tasks ourselves, like goal setting, involving us in every decision when revisiting the strategy.”

Wencke Maderbacher
Head of Learning and Cultural Interaction
Moesgaard Museum

Whether you need to revisit your brand’s vision, launch a new product or service, or open up new markets and clients, we have the expertise and passion to help you successfully tackle your challenge.

Let's talk!

We would love to know more about your new challenge. Let’s start a conversation and explore the possibilities together.

+45 60 26 16 06

hello@qna.agency

QNA Agency ApS
Illerupvej 19A
8660 Skanderborg
Denmark

CVR: DK-44129507