Home – QNA Agency

QNA is a creative communications agency blending strategy, marketing and sales to help businesses ask and answer the difficult questions.

This way, we take clients
from assumptions to certainties,
from data to insights,
and from content to value.

What's on your mind?

Services

We’ve identified five key questions that come up frequently in our customer’s business landscape, so we have designed our services to help find answers to those particular challenges.

1 — How to translate a vision into a viable marketing strategy

Strategy

We help you transform your brand from the inside out. We work with your employees to create a shared understanding of your brand identity, ensuring it is authentically reflected in their behavior and interactions. This results in a brand that resonates deeply with customers and stakeholders, driving engagement and loyalty.

2 — How do build a compelling brand, product or service

Identity

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3 — How to expand into new markets or market segments

Scaling

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4 — How to reach and win new customers

Sales Enablement

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5 — How to gain a positioning advantage over competitors

AI- Analysis

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What's on your mind?

Cases

We’ve been supporting start-up ventures as well as established companies and cultural organizations in solving their particular communication challenges.

Bosch Business Innovation
How to devise a new event format bringing together visionaries and intrapreneurs at Bosch

Concept | Event Management | Visuals | Video | Direction

QNA has been advising and supporting the grow platform, Bosch’s business innovation unit and start-up incubator, since 2015, working with many start-ups and scale-ups over the years. This includes strategic communication consulting, mentoring, workshops, and crafted branding, messaging, and content for various start-up events and activations.

Most notably: Above & Beyond, an annual event series offering inspiration, networking and activities with the goal of answering the question: How do we generate future business for Bosch? Organising the A&B event the second year in a row allowed us to learn from the previous year, making the event an even more precise point of communication for the grow platform.

www.bosch-business-innovations.com

Engineer examining robotic arm in office

Bosch copperdot
How to develop a new brand strategy for the Bosch start-up

Bosch copperdot is revolutionising the procurement process for printed circuit boards.

QNA has supported the start-up in its brand and B2B communication development since 2022 and – together with Walk Agency – created a corporate design and implemented various communication materials, such as a landing page, trade fair communication materials and content.

In 2023 we implemented copperdot’s brand transition under the umbrella of Bosch’s corporate design.

www.copperdot.ai

Vejle Kunstmuseum
How to create a new storyline and immersive customer journey for the exhibition “Power and Gold”

Strategic Consulting | Storytelling

The special exhibition "Magt og guld – Vikinger i øst" presents the fantastic gold treasure from Vindelev to the public for the first time.

The task was to support the Vejle Museum in developing the content of this special exhibition. Together with the experts in Vejle, QNA supported by developing the various communication hierarchies together with the archaeologists, developing the story and defining the exhibits as well as conceptualizing and carrying out workshops to support the museum.

www.vejlemuseerne.dk

MHP – A Porsche Company
How to strengthen thought leadership in the business of IT consulting

Blog articles | Success Stories | Editorials | Whitepaper

www.mhp.com

Bosch Advanced Ceramics
How to showcase the power of ceramics in manufacturing

Imagefilm | Product Photography

As Bosch Advanced Ceramics builds on a long tradition of ceramic fabricats within Bosch as a young and agile Start-up within the Bosch Business Unit, it needed to express exactly this scope in an image film. Combining tradition and true expert knowledge with the challenge-seeking drive of the start-up world was a task close to QNA's DNA and it brought us a lot of joy defining the scope, consulting on structure and finally, filming and putting together a film in 2 audio-languages/3 languages as subtitles, that resounds the true core and drive of BAC and that works across the globe, being shown at events across markets as well as online.

www.bosch-advanced-ceramics.com

oil and gas power plant refinery with storage tanks facility for

Bosch Digital Twin Industries
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Since early 2024, QNA has been continuously supporting the start-up in its scaling process, developing and refining a coherent marketing and communication strategy. The collaboration was kicked-off by an intense 2-day workshop, providing all relevant insights and knowledge to get up to speed quickly and effectively. All brand and design principles as well as templates were compiled in a brand playbook, which serves as a reference and helps align stakeholders and team.

www.bosch-digital-twin-industries.com

Moesgaard Museum
How to get new insights into the potential of the museum’s educational programme

Evaluation of Status Quo | Strategic Consulting | Workshops | Internal Communication

At the Moesgaard Museum, you can experience the people of the past and present up close thanks to staged stories.

The aim of the collaboration with QNA was to analyse the museum's educational work, identify strengths and potential and, if necessary, develop new formats.

Through team workshops and an accompanying departmental process, we were able to discover various challenges in the programme work and strengthen the quality of the programme work through a new structure.

www.moesgaardmuseum.dk

Bosch spexor
How to build a new brand identity for the portable security assistant

QNA partnered with walk agency to overhaul the brand identity of Bosch spexor, a portable security assistant incubated by Bosch’s grow platform, with the primary objective to amplify product awareness and boost sales.
Leveraging rich user insights and persona development, a multilingual communication strategy was formulated, reaching audiences through tailored social media campaigns on platforms including Amazon, Facebook and Instagram.

Bosch Business Innovation
How to build a brand as an incubator for start-ups and intrapreneurs at Bosch.

QNA has been advising and supporting Bosch’s innovation unit and start-up incubator (formerly known as “grow platform”) since 2015, working with many start-ups and scale-ups over the years.

This includes strategic communication consulting, mentoring, workshops, and crafted branding, messaging, and content for various start-up events and activations.

Most notably: Above & Beyond, an annual event series offering inspiration, networking and activities with the goal of answering the question: How do we generate future business for Bosch?

www.bosch-business-innovations.com

MHP – A Porsche Company
How to come up with a modular and expandable naming framework for new IT products

Brand Architecture | Product Naming Framework | Positioning

When MHP approached us for support, the first question we tackled was brand architecture. Should the new product portfolio be structured as a new department, a sub-brand, or an entirely new brand? To answer this, we explored different strategic options, weighing the pros and cons of each, and ultimately provided a clear recommendation on the best route forward.

With the brand structure in place, we then focused on developing a naming framework for the new product line. Collaborating closely with the MHP team, our goal was to create a logical and scalable naming system—one that would not only define the current products but also empower MHP to name future offerings independently.

Through our structured methodology—including exercises like "idea of the name"—we identified a naming pattern that was both intuitive and aligned with MHP’s solutions: A core descriptor followed by “-it”

This approach highlights that each product is an IT-solution, while the first part of the name reflects its specific function—for example, Hear_it, Supply_it, Shift_it.

This framework provides MHP with a cohesive, flexible, and future-proof naming structure, ensuring clarity and consistency across their Industrial Cloud Solutions portfolio.

www.mhp.com

JAC Studios
How to win new perspectives on user personas in museum contexts

Workshops

A museum is more than just a collection of valuable historical, scientific, or artistic objects. It is a place where stories are told, perspectives are shared, and knowledge is preserved for future generations. But who decides what is worth preserving? What narratives should museums convey? And how do we ensure that exhibitions resonate with their audiences?

At QNA Agency, we believe that these questions should be explored from the very beginning—already in the planning phase of a museum or special exhibition. To create truly engaging and meaningful experiences, we test content, language, and visual storytelling with the very people museums aim to reach.

Together with JAC Studios, we conduct target audience workshops and content testing, helping museums such as the Green Museum in Denmark to shape exhibitions that are relevant, accessible, and impactful. By understanding what different audiences expect, how they engage with topics, and how much background knowledge they bring, we design exhibitions that truly connect with visitors.

By co-creating with audiences, we ensure that museums remain dynamic spaces for learning, dialogue, and inspiration—not just for today, but for generations to come.

www.jacstudios.dk

MHP – A Porsche Company
How to ensure sustainability standards for corporate events

Event Guidelines | Sustainability

Sustainability plays an important role in MHP’s self-image. To ensure that sustainable criteria are also taken into account in the conception, planning and implementation of the many internal company events, QNA developed a specially designed event guide for the management consultancy with useful information as well as concrete recommendations for action and checklists for all relevant fields of action, from the selection of the event location and guest accommodation to event technology and sustainable procurement to CO2 compensation and documentation.

In addition to the content concept, a signet for event communication and infographics were also developed.

www.mhp.com

Yves Rocher
How to cultivate a new tonality for the company’s marketing activities

Repositioning | Tone-of-Voice | Styleguide | Text Templates | Product Naming

Yves Rocher is a French company that produces plant-based cosmetics.

To appeal to a younger demographic in Germany, QNA developed a new tone of voice. An internal workshop that included all customer facing departments, led to a language guide, which – in addition to basic rules – also contains specific sample texts for individual communication channels.

Agency

QNA represents a new agency concept that builds on experience, flexibility and collaboration.

QNA was founded in 2022. With the speed and complexity of our world ever increasing, we realized it needed a new way of collaboration and creative work to tackle today’s business and communication challenges:

Small, agile teams, comprised of seasoned strategists, experienced designers and curious minds, bringing in experts as needed and plugging directly into your in-house marketing team.

“QNA is a well-put together network of freelance consultants who are assembled on a project-specific basis. The team is always quickly accessible, which offers incredible flexibility."

Alisa Gaiser, Team Lead Marketing, Bosch spexor

“What I find special about QNA is the customer orientation. QNA always looks beyond its own horizon and thus understands how to integrate the task at hand into the bigger picture.”

Julia Pesch, Head of Marketing & Business Development, Bosch Business Innovations

“The open communication is particularely pleasant. QNA has expertise in the most diverse problem areas, advises, and recommends without wanting to take decisions on your behalf.”

Benjamin Ohse, CEO, Bosch copperdot

“The well-defined project structure, clear scope and their deep understanding of our target audience were all factors that contributed to the success of our collaboration.”

Alexandra Kistler, Digital Communication Management, Yves Rocher

“QNA was not only working as a standard contractor, but they immediately stepped in as a collaborative partner giving guidance wherever guidance was needed”

Kirstine Jaeger, Exhibition Architect, Vejle Museum

“QNA equipped us with the required knowledge and enabled us to handle strategic marketing tasks ourselves, like goal setting, involving us in every decision when revisiting the strategy.”

Wencke Maderbacher, Head of Learning and Cultural Interaction, Moesgaard Museum

Whether you need to revisit your brand’s vision, launch a new product or service, or open up new markets and clients, we have the expertise and passion to help you successfully tackle your challenge.

Contact

What's on your mind?

We would love to know about your communication challenge. Let’s start a conversation and explore the possibilities together.

Johanna Quatmann
Founder / CEO / Strategy

Daniel Wolbert
Co-Founder / Design / Technology

+45 60 26 16 06

hello@qna.agency

QNA Agency ApS
Illerupvej 19A
8660 Skanderborg
Denmark

CVR: DK-44129507