QNA Agency – Strategy, Communication, Design

Every challenge has an answer. Let's find yours.

QNA is a creative communications agency blending strategy, marketing and sales to help businesses ask and answer the difficult questions. In doing so, we take clients from assumptions to certainties, from data to insights, and from content to value.

What's on your mind?

Services

These are the five key challenges we hear the most from our clients, so we've designed our services accordingly:

1 — How to translate a vision into a viable marketing strategy

Strategy

We help you transform your brand from the inside out. We work with your employees to create a shared understanding of your brand identity, ensuring it is authentically reflected in their behavior and interactions. This results in a brand that resonates deeply with customers and stakeholders, driving engagement and loyalty.

2 — How to build a compelling brand, product or service

Identity

We shape brands, products and services that people instantly “get” and actually want. Starting with customer and market realities, we clarify your value proposition and USPs. We sharpen your messaging, and create a distinctive narrative and visual direction. We translate complexity into simple choices—what to build, what to say, and how to show up—so your offering feels coherent, credible and differentiated across every touchpoint.

We’re specialized in the exchange between Germany and Scandinavia—especially Denmark. With local insights, a strong network, cultural understanding, and language skills, we set you up with what’s necessary to succeed across borders. If extra leadership is required, we can also step in temporarily as an interim CEO or CMO to drive execution and alignment.

3 — How to expand into new markets or market segments

Scaling

We help you de-risk growth by turning assumptions into evidence. Together we identify the most promising markets or segments, define entry hypotheses, and test them with research, messaging experiments, and go-to-market planning. From positioning and channel strategy to localized content and sales enablement, we build a clear roadmap that aligns teams and accelerates traction in the right places.

4 — How to reach and win new customers

Sales Enablement

We equip you with the necessary tools to boost your sales and marketing activities. We map your sales funnel, refine targeting, and develop campaigns and content that move prospects from curiosity to conversion. Your sales team will gain clear narratives, proof points, and assets that help them close deals. The result: more qualified leads, better conversations, and a measurable path to growth.

5 — How to gain a positioning advantage over competitors

Analyses & Insights

We create positioning that’s hard to copy and easy to remember. By analyzing competitors, category conventions, and customer decision drivers, we identify your strongest differentiators and turn them into a sharp point of view. We codify it into messaging, thought leadership, and content systems that build authority and preference—so you’re not just compared, you’re chosen.

What's on your mind?

Cases

We’ve been supporting start-up ventures as well as established companies and cultural organizations in tackling their particular communication challenges.

Bosch Business Innovation
How to devise a new event format bringing together visionaries and intrapreneurs at Bosch

Concept | Event Management | Visuals | Video | Direction

QNA has been advising and supporting the grow platform, Bosch’s business innovation unit and start-up incubator, since 2015, working with many start-ups and scale-ups over the years. This includes strategic communication consulting, mentoring, workshops, and crafted branding, messaging, and content for various start-up events and activations.

Most notably: Above & Beyond, an annual event series offering inspiration, networking and activities with the goal of answering the question: How do we generate future business for Bosch? Organising the A&B event the second year in a row allowed us to learn from the previous year, making the event an even more precise point of communication for the grow platform.

www.bosch-business-innovations.com

Horizon Energy Infrastructure
How to build a compelling communication concept and sales story for a new smart meter rental model

Horizon Energy Germany, a subsidiary of the UK-based Horizon Energy Infrastructure Ltd., entered the German market in 2024 with a clear mission: to drive the smart meter rollout by leveraging over 6 million installations and proven rollout success in the UK.

QNA supported Horizon Energy in sharpening its value proposition and defining strong USPs for the German energy market. To build awareness and spark dialogue, we developed the unexpected yet engaging campaign headline: “Smart Mieter” – a play on words that bridges technology and tenancy, opening new doors for communication with utilities and industry stakeholders.

www.horizonei.de

Vejle Kunstmuseum
How to create a new storyline and immersive customer journey for the exhibition “Power and Gold”

Strategic Consulting | Storytelling

The special exhibition "Magt og guld – Vikinger i øst" presents the fantastic gold treasure from Vindelev to the public for the first time.

The task was to support the Vejle Museum in developing the content of this special exhibition. Together with the experts in Vejle, QNA supported by developing the various communication hierarchies together with the archaeologists, developing the story and defining the exhibits as well as conceptualizing and carrying out workshops to support the museum.

www.vejlemuseerne.dk

MHP – A Porsche Company
How to strengthen thought leadership in the business of IT consulting

Blog articles | Success Stories | Editorials | Whitepaper

www.mhp.com

RAABE
How to develop a compelling positioning and campaign for the digital platform for teaching materials

For RAAbits – the digital education platform of Raabe publishing group – QNA developed a distinctive brand positioning along with a clear communication strategy. The goal was to make the portal stand out and appeal in a competitive landscape. The result: a cohesive tone of voice, a compelling value proposition, and consistent messaging — culminating in an eye-catching campaign and a unique visual identity.

www.raabe.de/raabits

oil and gas power plant refinery with storage tanks facility for

Bosch Digital Twin Industries
How to develop a coherent marketing and communications strategy to support the start-up’s scaling journey

Since early 2024, QNA has been continuously supporting the start-up in its scaling process, developing and refining a coherent marketing and communication strategy. The collaboration was kicked-off by an intense 2-day workshop, providing all relevant insights and knowledge to get up to speed quickly and effectively. All brand and design principles as well as templates were compiled in a brand playbook, which serves as a reference and helps align stakeholders and team.

www.bosch-digital-twin-industries.com

Moesgaard Museum
How to get new insights into the potential of the museum’s educational programme

Evaluation of Status Quo | Strategic Consulting | Workshops | Internal Communication

At the Moesgaard Museum, you can experience the people of the past and present up close thanks to staged stories.

The aim of the collaboration with QNA was to analyse the museum's educational work, identify strengths and potential and, if necessary, develop new formats.

Through team workshops and an accompanying departmental process, we were able to discover various challenges in the programme work and strengthen the quality of the programme work through a new structure.

www.moesgaardmuseum.dk

Reportability
How to guide the renaming and brand architecture process for new markets

Renaming | Brand Architecture | Value Proposition | USPs | Strategic Roadmap

Digital Revisor approached QNA for a new name, as the existing one lacked clarity around the company’s value proposition and was too closely tied to a Danish context, limiting international growth.

QNA was tasked with refining the brand architecture, developing a new company name, and creating a scalable naming system for current and future products. This included sharpening the value proposition and key USPs to ensure relevance across markets.

Alongside the naming work, QNA developed a strategic roadmap that framed the name change as a communication opportunity—helping the brand re-engage existing clients, unlock new market potential, and support expansion into new regions.

www.reportability.dk

MHP – A Porsche Company
How to come up with a modular and expandable naming framework for new IT products

Brand Architecture | Product Naming Framework | Positioning

When MHP approached us for support, the first question we tackled was brand architecture. Should the new product portfolio be structured as a new department, a sub-brand, or an entirely new brand? To answer this, we explored different strategic options, weighing the pros and cons of each, and ultimately provided a clear recommendation on the best route forward.

With the brand structure in place, we then focused on developing a naming framework for the new product line. Collaborating closely with the MHP team, our goal was to create a logical and scalable naming system—one that would not only define the current products but also empower MHP to name future offerings independently.

Through our structured methodology—including exercises like "idea of the name"—we identified a naming pattern that was both intuitive and aligned with MHP’s solutions: A core descriptor followed by “-it”

This approach highlights that each product is an IT-solution, while the first part of the name reflects its specific function—for example, Hear_it, Supply_it, Shift_it.

This framework provides MHP with a cohesive, flexible, and future-proof naming structure, ensuring clarity and consistency across their Industrial Cloud Solutions portfolio.

www.mhp.com

Engineer examining robotic arm in office

Bosch copperdot
How to develop a new brand strategy for the Bosch start-up

Bosch copperdot is revolutionising the procurement process for printed circuit boards.

QNA has supported the start-up in its brand and B2B communication development since 2022 and – together with Walk Agency – created a corporate design and implemented various communication materials, such as a landing page, trade fair communication materials and content.

In 2023 we implemented copperdot’s brand transition under the umbrella of Bosch’s corporate design.

www.copperdot.ai

Yves Rocher
How to cultivate a new tonality for the company’s marketing activities

Repositioning | Tone-of-Voice | Styleguide | Text Templates | Product Naming

Yves Rocher is a French company that produces plant-based cosmetics.

To appeal to a younger demographic in Germany, QNA developed a new tone of voice. An internal workshop that included all customer facing departments, led to a language guide, which – in addition to basic rules – also contains specific sample texts for individual communication channels.

“QNA is a well-put together network of freelance consultants who are assembled on a project-specific basis. The team is always quickly accessible, which offers incredible flexibility."

Alisa Gaiser, Team Lead Marketing, Bosch spexor

“QNA was not only working as a standard contractor, but they immediately stepped in as a collaborative partner giving guidance wherever guidance was needed.”

Kirstine Jaeger, Exhibition Architect, Vejle Museum

“What I find special about QNA is the customer orientation. QNA always looks beyond its own horizon and thus understands how to integrate the task at hand into the bigger picture.”

Julia Pesch, Head of Marketing & Business Development, Bosch Business Innovations

“QNA equipped us with the required knowledge and enabled us to handle strategic marketing tasks ourselves, like goal setting, involving us in every decision when revisiting the strategy.”

Wencke Maderbacher, Head of Learning and Cultural Interaction, Moesgaard Museum

“The well-defined project structure, clear scope and their deep understanding of our target audience were all factors that contributed to the success of our collaboration.”

Alexandra Kistler, Digital Communication Management, Yves Rocher

"The collaboration is exceptional – agile, flexible and delivering tailor-made solutions with results that are usually much more than expected. It really feels like working as one team with shared goals."

Celine Pierri, Product Manager, Bosch Smart Home

"I have one main contact, but there’s a whole network of experts ready to jump in when needed. I also appreciate their holistic mindset – it’s never just execution; it’s about collaboration across all disciplines."

Fabian Müller, Brand, Marketing & Communications Manager, Bosch Business Innovations

"QNA brings together numbers and feelings – that is, the analytical and the emotional aspects of an idea, which is exaclty what an advertisement or a presentation needs."

Lisa Ande, Marketing Lead, RAABE

“The open communication is particularely pleasant. QNA has expertise in the most diverse problem areas, advises, and recommends without wanting to take decisions on your behalf.”

Benjamin Ohse, CEO, Bosch copperdot

"QNA simplifies complex projects and helps us achieve quick wins everyone can understand. At this point, it’s hard to imagine our daily work without QNA."

Guillherme Rocamora, Global Marketing Manager & Strategic Partner, Bosch Business Innovations

Agency

QNA represents a new agency concept that builds on experience, flexibility and collaboration.

QNA was founded in 2022. With the speed and complexity of our world ever increasing, we realized it needed a new way of collaboration and creative work to tackle today’s business and communication challenges:

Small, agile teams, comprised of seasoned strategists and experienced designers, bringing in experts as needed and plugging directly into your in-house marketing team.

Whether you need to revisit your brand’s vision, launch a new product or service, or open up new markets and clients, we have the expertise and passion to help you successfully tackle your communication challenge.

Contact

Get in touch

We would love to know what's on your mind. Let’s start a conversation and explore the possibilities together.

Johanna Quatmann
Founder / CEO / Strategy

Daniel Wolbert
Creative Direction / Concept / Design

+45 60 26 16 06

hello@qna.agency

QNA Agency ApS
Illerupvej 19A
8660 Skanderborg
Denmark

CVR: DK-44129507